After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
NVIDIA Titan Xp Collectors Edition Star Wars Jedi Order Graphics Card Review - Page 13 of 13 - Legit Reviews
NVIDIA Titan Xp Collectors Edition Star Wars Jedi Order Graphics Card Review - Legit Reviews
Nvidia Geforce GTX Titan Xp 12gb – ASA College: Florida
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce